What's on the outside counts

9th Jan 2013

Over the last 5 to 10 years web design has evolved. Today it is not only about what the content, contains but how the site looks as well. Combining layout, design and multimedia has made modern, newly designed websites look more aesthetically pleasing and easier to use. They could be described as pieces of artwork, capturing the audience, and enticing potential clients to interact.

The quality of a website is just as important as the quality of the products and services you provide. Good website design is essential for showcasing a business’ image to capture and entice potential clients to interact, increasing customers.  

If you like how something looks, you are much more likely to trust the company and be persuaded to make a purchase, I myself have a few favourite sites which I use frequently, I would say it is the attractiveness and friendliness of their site design and ease of use is what has kept me returning, as let’s face it I could easily get most things I purchase online from Amazon.

Having a site designed or redesigned so that it looks attractive, professional, more modern and usable enhances your brand image and could potentially pull in many more clients, if marketed properly, than a badly designed site or no site at all. If you like how a business looks, you are much more likely to put trust in a company and be persuaded to make a purchase from them or use their services. Therefore, it is definitely what is on the outside that counts when websites are concerned ;-)



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